Decision Making

Over the past month, my wife and I began setting aside money to purchase a new couch. As most would guess, we took two very different approaches towards choosing the couch that we wanted. My wife thought about whether it would match the paint on the walls, the design of the curtains and the overall feng shui of the room. On the other hand, I wanted the couch to be comfortable, well-made and dark in color to hide dirt, spills and dog hair. Eventually we found a couch that had everything we were looking for and we knew we would buy it before we even saw the final sale price.

Sometimes it seems like price is king and that the lowest price always wins in business. While cutting costs and finding savings is important, we can all remember making poor purchasing decisions solely related to price (like those pants from the sale rack that turned into high waters). It’s easy to see that price isn’t all that matters.

Good decision makers are most concerned with one thing. Can you guess what that is? Marc Miller, local author of bestselling book “A Seat at the Table”, wrote that “today, the only thing your customer cares about is VALUE.”

It’s hard to pinpoint one thing that Custom Products has done in order to grow and develop into the company that it is today. If I had to choose one thing, I would say that CPC fervently chased opportunities to provide more VALUE to customers. Whether you’re buying a new couch or choosing the right packaging, VALUE is the lynchpin of making the right decision.

Matt Simmonds, Sales Representative

So much more than packaging -- Custom Products labeling products.

Custom Products has been a supplier of marking systems for over 30 years. Our labeling products span a broad array of purposes including product identification, marketing, UL, CSA and AGA recognized marking systems, serial number labels, data plates, hospital forms and thermal & thermal transfer labels & ribbons.

Substrates and adhesives are chosen for the specific application including a variety of specialty adhesives for specific conditions and purposes. For example, high temperature, low temperature, the ability to remove and reapply a label repeatedly, destructible materials, autoclavable material ink combinations, UV varnishes and over laminations, consecutive numbering and label form combinations - - all supported by our Label Design Department that can help you design your label graphics, substrate adhesive and inks!

Custom Products also employs multiple printing methods to achieve the most economical and effective label. Our label manufacturing processes include flexographic printing, silk screen, offset, and digital.

For more information regarding Custom Products' label capabilities, please contact your Custom Products Sales or Client Services representative.

Bringing solutions to your packaging needs.

Custom Products has been in business for nearly 40 years. This would make you think that we probably do one thing and have done that one thing very well for a long time. Nothing could be further from the truth. Custom Products has been evolving constantly over the years, always improving and adapting to our customers wants and needs. As 2014 kicks off, we are once again looking at evolving to better serve our customers. We hope to be ISO certified the first half of 2014, and we are looking at AIB certification in that same timeframe. A huge software update is in the works, and other new ventures are on the horizon. Growth typically means change, and Custom Products is agile enough to adapt to these changes every day, and still maintain the highest level of service to our customers.

As Director of New Business Development, my role is to find new opportunities, and turn them into customers.  Sales Rep Matt Simmonds and I recently spent 3 days at a sales event where we met and networked with companies who all have a national presence and global markets.  We offer services that these huge companies find invaluable, and they were impressed by what we offer.  Overall, their interest brought us new leads and contacts…just the sort of prospects that make Custom Products thrive.

 

What better way to maintain a high level of service than to always be striving for excellence and overcoming new challenges.  Custom Products is ready for the opportunities that 2014 will bring. Can we help you succeed?

Michael Treb

Introduction

Welcome to the Custom Products Corporation blog. This monthly blog is a supplement to the Company's website at www.customproducts.net, providing monthly articles, videos and links for those who partner with our organization. Each month (or more often when we just can't wait to share something new with you), we will share a post about our services, industry news or just a fun story that may be of interest to our readers.

Make sure to bookmark this page so you can come back month after month. The mobile version of the blog is available by clicking the QR code on the Custom Products calendar using your smartphone or other mobile device. You can view the blog from any device by going to cpcpackaging.blogspot.com.

Thanks for reading!

Custom Products was established in 1975 and has grown to offer a family of services to support effective business growth.

Owners Bill Stepanek Jr, John Stepanek and Tim Stepanek are proud to work with the finest manufacturers in Ohio and continue to develop new relationships with companies dedicated to serving the community and providing local jobs.