Decision Making

Over the past month, my wife and I began setting aside money to purchase a new couch. As most would guess, we took two very different approaches towards choosing the couch that we wanted. My wife thought about whether it would match the paint on the walls, the design of the curtains and the overall feng shui of the room. On the other hand, I wanted the couch to be comfortable, well-made and dark in color to hide dirt, spills and dog hair. Eventually we found a couch that had everything we were looking for and we knew we would buy it before we even saw the final sale price.

Sometimes it seems like price is king and that the lowest price always wins in business. While cutting costs and finding savings is important, we can all remember making poor purchasing decisions solely related to price (like those pants from the sale rack that turned into high waters). It’s easy to see that price isn’t all that matters.

Good decision makers are most concerned with one thing. Can you guess what that is? Marc Miller, local author of bestselling book “A Seat at the Table”, wrote that “today, the only thing your customer cares about is VALUE.”

It’s hard to pinpoint one thing that Custom Products has done in order to grow and develop into the company that it is today. If I had to choose one thing, I would say that CPC fervently chased opportunities to provide more VALUE to customers. Whether you’re buying a new couch or choosing the right packaging, VALUE is the lynchpin of making the right decision.

Matt Simmonds, Sales Representative